The holiday season is one of the busiest times of the year for salons. Not only are customers eagerly preening for parties, but they are on the hunt for gift cards for their loved ones. This winter, take advantage of this influx of people looking for salon services, and focus on how to draw people into your business. These festive salon and spa promotions will help you to keep business steady throughout the season.
Holiday Gift Cards
The holidays are a great time to offer gift cards. There are a few ways that you can make them feel more festive. Create decorative sleeves for the gift cards with holiday themes, offer incentives (such as buy a $50 gift card and receive an additional $10 credit toward services) or promote gift card value as experiences rather than cash. For instance, label a gift card as being good for a manicure and pedicure, instead of listing it as a $60 gift card.
Last Minute Purchases
Are you utilizing the space around your register and on your shelves? Have retail items available that would make for great stocking stuffers – such as jewelry, books or hair accessories. These items can be relatively inexpensive for customers, but over time, if you sell enough of them, they will result in a large profit for you. Find items that appeal to your target demographic, and that you know you can sell after the holidays if you don’t go through all your stock.
Photo booths and selfies are currently all the rage. Set up an area of your salon that customers can debut their new ‘dos. Create a unique salon hashtag that can accompany their selfie post on social media. For instance, if you choose to create a white wonderland with fake snow and glittering snowflakes, try something like #HolidaysatSalonAxis, or a similar tag that incorporates the holidays along with your business’ name.
Many companies use Christmas countdowns as a means to promote their products. This could mean that you offer a different promotion every day, or week, of the month leading up to Christmas. Promote the special items on social media and within the salon, so customers know to come in for great deals. You can incorporate buy-one-get-one sales, free blowouts with haircuts and other promotional giveaways that get customers excited to come into the store.
Use these simple and fun promotions to drum up business this holiday season. The holidays are a time to get people together, and what better place to bring customers together than at your salon? Need additional help organizing the daily efforts of your business? Sign up for SalonTarget’s free seven-day trial today, and make your life a bit more merry and bright.