Whether you own a spa or simply manage one, you know there’s more that goes on behind the scenes than meets the eye. You have a knack for getting things done and know how to staff a team that will support you in your stylish endeavors, but you’re always open to learning more about how to better manage the business and draw in more clientele. We’re here to let you in on three secrets that will help create a “wow” experience for your customers, and make your business’ daily operations run more smoothly.
Know Your Audience
Before you can effectively run a spa, you need to know who your target audience is. Do some research into who is coming into your spa. How old is your target customer, and how much money do they make? What part of town are you in, and how far does your target demographic need to travel to reach your spa? Once you figure out who you should be pitching your services to, you’ll be better able to manage your salon with your ideal customer in mind. These changes can come in the form of tweaking your spa menu to better provide for your dream client, and will affect the type of language you use in your marketing materials.
Assemble a Dream Team
You can’t run a successful salon without a supportive team by your side. Create an interview process that fits your style and go from there. Do you prefer to sit down formally somewhere and review resumes? How much of the interview will be based on a portfolio or a demonstration from the candidate? Once you find out what type of process allows you to vet contenders to the best of your ability, be sure to treat your team well. SalonTarget allows you to view sales reports and make schedule changes easily. That way you can let your spa employees know how they’re performing, and what financial goals they should be aspiring to. You can also access the schedule at the drop of a hat and make changes when needed.
Having trouble filling appointments at the salon? Try offering specials and promotions that will entice new and returning customers. You can send out information about your specials via email, which can be easily done through SalonTarget’s automated email marketing options. Once you’ve selected what you’d like to offer at a discounted rate, create a specific list of users within your email database to receive the promotion. This narrows in on customers who are more likely to come into your spa, but you can also promote the special more broadly on social media channels and the like.
SalonTarget is the spa software you need to manage your business more efficiently. With automated email marketing features, suggestions for powerful promotions and tools that help you best reach your target audience, you’ll be running the spa effortlessly. For more information about the software, or to take SalonTarget for a test drive, get started with your seven-day free trial today.