October is here, which means your salon customers are gearing up for Halloween in a spook-tacular way. You’ve decked out your salon in fake spider webs and added a remixed version of “Monster Mash” to your lobby playlist, but there are other ways you could be taking advantage of the fall holiday. Use Halloween as an opportunity to wow current customers and draw in new ones by employing one of these three festive promotions.
31 Days of Halloween
Why limit Halloween to just one day? Turn the entire month of October into an opportunity to show appreciation to your clientele. There are two ways you could adapt 31 Days of Halloween to fit your salon’s needs. The first is a social media-centric promotion, in which you utilize SalonTarget’s social media posting features to share unique Halloween-inspired makeup, nail and hair tutorials for customers. The DIY posts will keep you fresh in their minds, and they might come in to have you help them with one of the looks. Another way to reach out to customers is by offering special discounts during the 31 Days of Halloween – you can offer special promos daily or weekly, and be sure to give them all an autumnal twist!
31 Days of Halloween is all about offering your customers goodies with a spirited twist. Offer discounted makeup services, be they ghoulish or girly, and have an array of face paint, fake blood, and glitter on hand for extra embellishments. For nail salons looking to get in on the month-long promotions, offer different nail art featuring cobwebs, ghosts and haunted houses, or acrylic nails with black and orange tips instead of the standard white at a discounted price.
In addition to sending out ghoulish DIY beauty tutorials during the month of October, you can promote pop-up Frightening Flash Sales during October. This works best if you already have a large social media following or email recipient database. Use SalonTarget to concoct a creepy crawly list of recipients and let them know you’re having a huge sale on mani-pedis or blowouts for 24 hours only. It’ll have people rushing into your salon quicker than you can say “Monster Mash.”
Trick or Treat
Just because you and your staff will be working on Halloween, it doesn’t mean you can’t get in on the trick or treating action. Have candy available for children stopping by in the neighborhood, and more sophisticated treats available for adults – such as dark truffles or sample size hair products, or attach a coupon to pieces of candy. You can also coordinate with businesses around you so that there are numerous places on the block to stop for goodies.
Offer something that your loyal customers will love as a trick or treat bonus, by offering special Halloween-related retail options and additional loyalty points on purchases made during the month of October. Stock your shelves with glamorous eyelashes, cute headbands and wings for customers looking to add a bit of flair to their new look, and every time someone makes a purchase, offer additional points on their loyalty cards that can be used during their next visit.
Chances are, there are Halloween events taking place throughout your city. Find out about local haunted houses, hay rides or apple picking festivals that your patrons might enjoy. Reach out to the organizers of these events and request tickets to give away to customers, you might have to trade services for tickets or purchase them out right. Once you’ve secured the tickets, you can either give them to customers when they come in costume or raffle them off in the store of via your social media accounts.
Lastly, why not get into full Halloween mode and offer prizes and discounts for customers who come in costume? Everyone should receive some small party gift, like candy, free beverages, coupons or sample products. Your stylists and technicians can dress up too. Whether you decide to reward everyone who comes in rocking a costume, or have visitors compete for a prize in an epic costume contest, it’s bound to create a festive, fun environment in your salon that will inspire people to return all year long.
You can also host a virtual costume contest, asking customers to follow you on Instagram or Twitter, and upload a picture of them in costume with a specific hashtag (such as #MainStSalonCostumes). You can select the winner from the entrants and award them a free service or product, and don’t forget to snap a picture of them when they come in the salon to claim their prize! The image of them after receiving their bounty is a great thing to share on social media.
Have a costume party to raise funds for a local charity. Are there any nonprofits in the area that you and your team are passionate about? Maybe if you operate a hair salon, you can find a nonprofit in the area that collects hair to create wigs for cancer patients. Find a cause that’s near and dear to your heart – and possibly even ties in to your services – and host a ticketed costume party at your salon after hours. Money raised in ticket purchases will go toward the charity of your choosing, and you can use the shindig as a time to showcase your salon’s many offerings by either having makeup and hair booths during the event, or displaying or giving away retail goodies. It’s a win win.
You’re inspired to create some fun promotions to bolster business at the salon this October, but do you know how to organize your marketing efforts? Utilize SalonTarget’s automated email marketing functions, as well as its social media capabilities, to let customers know about your savings worth screaming about. Halloween is fast approaching, which means it’s time for you to sign up for your free seven-day SalonTarget trial today.