Your Guide to Successful Salon and Spa Black Friday Marketing

Americans go wild for deals on Black Friday. Whether your salon offers online or in-store promotions the day after Thanksgiving, it’s worth utilizing the shopping day for your business’ advantage. With easily accessible marketing tools available through SalonTarget, you can offer some of the hottest Black Friday deals in town, even if you’re not a major big box retailer.

 salon black friday marketing

Marketing Promotions

Who says you need to open before the sun’s up on Black Friday? If your salon is open the day after Thanksgiving, send out targeted email blasts or upload a social media campaign about deals available that day. Customers can still come in during normal hours to receive half-off blowouts or buy one get one pedicures. It’s best to drum up business several days before the Friday after Thanksgiving so you don’t miss out to other businesses, as devout Black Friday deal hunters usually set up their shopping schedule early. Set your campaign to send the Monday before Thanksgiving, or even a week before the holiday, and watch your appointment calendar fill up in no time.

black friday gift cards

Image Credit: Drybar

Gift Card Incentives

You should have gift card campaigns running all throughout the holiday season. There are a myriad of ways to make gift cards appealing to clients, and by selling lots of them, you know you definitely have cash coming in to your salon. Before the month of November, have festive gift cards designed so they’re visually attractive to customers when they come in. Remind receptionists and stylists to offer gift cards to all customers who come into the salon, as this reminder will help boost sales. You can also create specific email campaigns about gift cards. You can tie in Black Friday to a gift card promotional email, and also offer free gift card options to those who buy them. For instance, if a customer buys $100 worth of gift cards, they’ll receive an additional $15 gift card for them or a friend. You can tailor the tiers of free gift cards as you like, and the customer leaves feeling like they’re getting a special treat during the holidays.

Bundle Packages

Lastly, for a fun and festive Black Friday promotion that will pique interest all season long, you can bundle together your most popular services. Promote these packages online and in-store for ultimate client visibility. Tie together things that go together and put a fun twist on your marketing around the package. “Looking for something to be thankful for? A makeup application with a complimentary manicure fits the bill.” You could also try something like, “Get the gift that keeps on giving this holiday season – free premium shampoo and conditioner with every hair cut.” Once you know what services or products you’re offering together, create a specific email list to receive your marketing promotions.

The holidays are right around the corner, and your salon needs to start promoting Black Friday deals soon. Whether you market deals via email or social media, offer gift card promotions or create beautiful bundle packages, it’s time to get festive with SalonTarget.